Centrufficio Loreto has returned to export after 23 years and attended Orgatec for the first time.
A total repositioning highlighted by the new name -CUF Milano– and new trendy furnishing systems by renowned designers.
A steady improvement is in progress for Centrufficio Loreto, a Lombard company 30 years old that today presents a new look and the new name CUF Milano.
Orgatec 2018 was the perfect occasion both for returning to export -especially Middle Eastern market and Eastern Europe countries- and communicating the repositioning and the transformations under way.
“Several and diversified initiatives are underway – explains Roberto Motti, Director of Centrufficio Loreto– including two imminent opening: a new mechanized production plant in Pioltello and a new showroom in Milano Corso Como as a dealer of some important brands for office and home sectors.
We rely on the next Consip tendering procedure thinking we have good chances.
We also want to respond to e-commerce with specific products, for office and also for home, conceived for this new business model”.
The international designers selected for the launch of the new furnishing systems presented in Cologne are part of this new repositioning strategy, too.
77, design by Progetto CMR
An office furniture system, characterized by a strong research directed towards the combination and coexistence of the performance needed in the work environment with an aesthetic language able to reside in both working and domestic settings. An object with very high performance that presents, at the same time, an original, young, fresh and domestic image.
The final result is an operative desk series characterized by a light and contemporary aesthetics, a slim plane leans on top of a fleeing structure adorned by connection elements that, starting from the beams, evolve to embrace the table legs. Sit-stand desks are included.
The table top sizing is pushed to unusual depths (77 and 57 centimeters) in order to take advantage of a perfect modularity of both planes and structures also in situations in which the workstation are at a 90 degree angle between each other.
Fusion, design by John Bennet / Sakura Adachi
Fusion is constructed based on a kind of three dimensional frameworks to create different atmospheres and landscapes that respond to co-sharing and co-working scenarios, too: individual and collaborative working or informal meetings and short breaks in a more relaxed and home-like context.
It is not only a place to work but also to meet and chat, to eat and drink, to rest and relax and to do many other activities. There are designated storage spaces for personal and workplace belongings to articulate and get better management of space.Every detail is carefully designed around people’s behaviors and activities in office space.
Magenta & Volta, design by Lele Lo Scalzo Moscheri
Two furnishing systems -Volta (executive) and Magenta (mid-executive)- carachterized of an only one proportions language, on the linearity and dignity of the materials.
The involvement of steel, glass, laminate and engineerized stone define a neutral hue but firm: the laminate tones belongs to the warm grey and natural oak, combined with bronze and metal.
Vittoria is a project that reveal multiple configurations, and introduce the concept of glass showcase.
Magenta -the mid-executive version of Vittoria- introducing structures with varnished frames, that can be equipped with sides panels with laminates.