The 60th edition of the Salone del Mobile (7/12 June) is coming. The ambition is to to become again, after the last two years of the pandemic, the greatest international attraction, not only a showcase of innovative products, but also an indicator of new trends.
During the press conference (also in world streaming), the salient points were illustrated; first of all the ever closer relationship with the city of Milan and the value of eco-sustainability. Environmental and social wellbeing will be the theme of the Salone Satellite, of the long-awaited installation by Mario Cucinella and, hopefully, also of all the set-ups of the exhibiting companies that, for the first time, have been invited to design the stands respecting sustainability criteria.
The choice of the venue for the press conference (the Teatro Lirico restored and reopened after 22 years) is the first sign of the close relationship with the city that makes the Salone del Mobile a unique event in the world. This is also confirmed by the brilliant communication by Emiliano Ponzi who tells six decades of the relationship between Milan and the Salone in six fantastic animable images in augmented reality.
The Salone will also open to the city with two major events: the show with Roberto Bolle at Teatro alla Scala and the site-specific audiovisual installation by Davide Rampello at Palazzo Reale “The Magic Box” a staging of the 11 Principles part of the DNA of the Salon: 11 words interpreted by 11 film directors in a huge “dark room” that promises surprises and wonder.
The 2022 Format of the Salone del Mobile and the green guidelines.
The president Maria Porro describes the 2022 format, which will continue to have a strong digital identity and which in its physical form will unite 2000 exhibitors in the Fiera Rho exhibition center: Salone del Mobile, Salone del Complemento, Eurocucina, FTK, Workplace 3.0, SProject, Salone del Bagno- Salone Satellite (located this year at the entrance to the fair in halls 1 and 3) and the installation by Mario Cucinella Design with Nature (located at the pole opposite to hall 15) this area will also host a rich program of talks.
A format also seeking to reflect about new lifestyles, changed during the pandemic and become even more hybrid and attentive to the planet.
Another novelty, consistent with the commitment to sustainability, are the guidelines that the Salone has launched and disseminated to invite exhibitors and fitters to design and build stands with an eco-sustainable approach.
Focus on sustainable design and inclusiveness also at the 23rd edition of the Salone Satellite where 600 young designers under 35, selected by the legendary Marva Griffin and her jury, will present their projects on the theme “Designing For Our Future Selves”.
Study bursary Manlio Armellini
The social commitment of the Salone del Mobile is also reflected in the Study bursary in memory of Manlio Armellini, for the benefit of Italian and foreign students who will enroll in the Master in Furniture Design of the Politecnico di Milano, managed by POLI.design directed by Alessandro Deserti and Francesco Zurlo.
Design with Nature: the large installation by Mario Cucinella.
Last but not least, the most awaited announcement of the conference: the site specific installation of 1400 square meters, almost a landscape that during the days of the fair will be animated by various activities, bearer of 3 main themes: the ecological transition, the house as the first urban piece and the city as a mine.
A virtuous ecosystem representing the future of the way we live, with the aim of “improving life through a newfound respect for nature “.
Cucinella thinks about the themes of the circular economy and reuse, starting from the idea that the city is the possible “reserve” of the future, where to find most of the raw materials useful for construction.
The materials used will derive from natural supply chains or from the transformation of urban waste and new destinations are already planned for the fitting at the end of the exhibition.
Instead, it will remain an invitation to imagine new ways of building without continuing to consume raw materials, but activating virtuous ecological paths.