An immersive space that mixes brand strategy, communication, artificial intelligence and machine learning, customer experience, Internet of Things and Industry 4.0. The Italian hub EY Wavespace in Milan, designed by DEGW, is part of a network of innovation centers all around the world that join together technology and user experience, creating an environment open to the citizenship where different experiences and activities can take place in a productive way.
“An innovative project, an immersive space that combines architecture, technology and user experience in an effective way”. Alessandro Adamo, Director DEGW, has presented EY Wavespace, the 700sqm EY’s hub in Milan designed to work alongside with corporate partners, universities, and new start-ups.
Connected to the headquarters in Meravigli st., EY Wavespace offers also a support several activities, as communication, sale and consulting, with an informal, comfortable and flexible environment, designed to enhance creativity, sharing and interplay.
The Physical Branding throughout the space by FUD, a Lombardini22 group’s brand, plays with chromatism, materials, and content, as quotes of famous inventors, to create an atmosphere of “technological harmony”.
EY Wavespace is composed of two different and independent units: the Innovation Center and the Coworking area.
The Innovation Center is built around the concept of “tech experience”, starting from the Welcome area, where two touch-screens allows the registration of participants and gives information about the events taking place in the building, to the Showcase, a working area for groups up to 20 people designed around an interactive table with multitouch monitors, to the Flexible Area, for hackathon or coworking sessions up to 50 people.
In the basement, a Theater for more formal events was designed along with the Oficina Lab, with IoT devices and PCs to foster a creative collaboration.
The Coworking Area is based on keywords like “working”, “meeting” and “sharing”. The central open space, with mobile partitions, whiteboards, and writeable walls, is linked with the Yellow Submarine room, that takes inspiration from its name, and the Belvedere, and informal area with a small kitchen.
“Difficult challenges, as the ones that companies to face daily to innovate themselves and to strengthen their competitiveness, can’t be faced alone”, Donato Iacovone, CEO EY Italia, concludes. “That’s why we offer to companies, entrepreneurs, young talents, schools and universities, the opportunity to work together and to experience our space”.
Text by Gabriele Masi.
