
The Human Resources managers are directly involved in the transformation of the work organization and must know how to reconcile all the variables: spaces, processes and people.
These are the topics addressed by the 2019 Digital Day “HR: Work in progress” organized in Milan by the Italian-German Chamber of Commerce with Great Place to Work Italia.
WOW!, media partner, has made the summary of the speeches.
After the welcome speech by Jorg Buck, CEO of the Italian-German Chamber of Commerce, Fabio Moioli, Head of Microsoft Consulting & Services Microsoft Italy, opened his keynote speech entitled “Tech and Artificial Intelligence for the HR sector” that we have synthesized in this article.
Attention then shifted to the evolution of work spaces whose value goes far beyond the simple planning and organization of the physical workplace. In the digitalization era, the workplace must evolve: it is no longer just a container of furnishings and people, but must reflect corporate values, guarantee people’s wellbeing, encourage engagement, facilitate smart working.
Two excellent case studies were presented:
Alberto Cominelli, CBRE Head of Project Management Italy, illustrated the concepts of CBRE headquarters in Milan: open, flexible and collaborative spaces, unassigned workstations and a widespread technology.
Spaces focused on home design, innovation and wellbeing, because – as stated by Cominelli – “Health is the new Wealth” highlighting the sunk costs of a poor welfare that companies often do not consider. WOW! has dedicated this article to CBRE headquarters.
Work-life balance, smart working and sustainability are also the basis of the second case study dedicated to “Siemens Home” illustrated by Alberto Cannistrà, Head of Real Estate Siemens Italy.
This article is dedicated to Siemens’ Milan HQ, the result of a radical cultural change and employee involvement.
Digitization represents a challenge for the function of the Human Resource Manager and it is also important to think about the certification of this profession: Raffaele Ferragina, President of HR People Italia has addressed this topic by presenting the current rules, the transformation underway and successfull cases.
While David Casalini CEO & Founder of Startupitalia, talked about the mission in facilitating the creation of innovative companies and jobs. It is not possible to think of a European Silicon Valley, but the Venture Capital investment scenario shows high growth rates, even for Italy, which is however at the lowest levels.
Jacopo Pasetti and Fabio Ciarapica from Aegis HC Group touched the crucial key of the Culture of Change and the revolution of skills; warning companies from follow trendy organizations launched by innovative brands because the risk is to make only a superficial change.
The change requires time and action skills to predict the timing of culture maturation company, to analyze technologies to support people, to focus and therefore achieve effective change. Alvin Toffler’s quote closed the speech “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn”.

About new Ways Of Working, WOW’s point of view could not be missing! the speech of the editor and anthropologist Gabriele Masi, has addressed the theme of the “Culture of Trust and Culture of Technology”: instrument that allows tailored and efficient WOW or powerful tool for constant control?
The topic “Trust and Control in the Age of IoT” was explored in this article.
The last intervention dedicated to “Diversity, Inclusion and Innovation” was treated by Barbara de Micheli, Giacomo Brodolini Foundation, who illustrated how the most inclusive organizations are also the most competitive and explained that companies that encourage contamination between different profiles, skills, disciplines and points of view increase their ability to generate innovation.
The event ended with the creative workshop “Creating Innovative Teams with Foursight” led by Andrea Montuschi, president of Great Place to Work Italy.
A pleasant team game based on a model developed at Buffalo University based on the assumption that innovation requires the use of creative thinking, a mix of intuition, imagination, analysis and action. Learning to recognize your own preferences and attitudes and to exploit their potential allows you to achieve great results with your work team.
You can download all the presentations here.