EXPO has given great impetus to industrial design projects dedicated to food. One of the most interesting examples of Food Design is Bio_Pic, a Priscilla Lanotte’s project which, among the 100 projects participating from around the world, has won the first prize of Targa Rodolfo Bonetto 2015. A creative idea, environmental friendly perfectly suited also for canteens and break areas in workplaces.
This authoritative competition, with the sponsorship of ADI Association for Industrial Design Foundation and Collection ADI Compasso d’Oro, since 20 years ago rewards the creativity of students of universities and design schools around the world and is important opportunity to test their skills, dedicated to those who are still in the process of training in a profession that requires a mix of skills and innate abilities.
The winner of the competition is the project “Bio_Pic”, self-service tray, by Priscilla Lanotte, Accademia di Brera (Milan), also awarded an exceptional prize: a city car UP! offered by Volkswagen Group, official sponsor of the 20th edition of the Targa Bonetto, and customized by Garage Italia Customs, a company headed by Lapo Elkann, who delivered the car to the winner during the awards ceremony at the headquarters of the ADI.
Other interesting lighting design projects and furniture design at the podium:
2nd place for “Mole”, a lamp designed by F. Calvi, A. Crespi, M. Grima, A. Marcuzzo, IED (Milan);
3rd place for “Living Plus” seating system by Gian Raffaele Ciannavei, Italian Design Institute (Perugia).