The new concept by IWG – world leader in flexible workplaces – connects workplace and the world of retail. High-level work spaces are now available in proximity areas, with the double advantage for workers of reducing travel and offering a better work-life balance.
The first Flagship Property to apply this format is located in Napa, California, where a shopping mall houses offices, coworking areas and meeting rooms.
This model will soon be applied in other locations around the world.
To meet the demand for flexible solutions for workspaces, also accelerated by the pandemic, IWG has developed a new concept that brings the office directly to retail locations.
Spaces Napa Valley IWG adds a new typology to already known formats (Regus, Spaces, HQ, Signature and No18). This venue will house 105 workstations and 7 meeting rooms, available for rent on a daily or monthly basis, nearby luxury shops and services.
In recent years remote working has been important for workers, now it is equally important to have access to an office environment at least for part of the time.
The pandemic has shown how productive and efficient workers can be with this new approach, and many companies are already opting for new hybrid workspace model, as points out Mark Dixon, Founder and CEO of IWG.
How the market for flexible workspaces evolves.
Demand has increased in smaller cities or secondary areas since the start of covid-19, with peaks of 40% in some areas of the United States and 30% in Italy, where IWG is continuing to grow according to a logic that does not exist. limited to presence in metropolitan cities.
Very recent the entry into the Italian network of IWG of the 14 coworking spaces and flexible offices of Copernico distributed in Milan, Bologna, Turin, Cagliari, Varese and Trieste, as well as the announcement of the start of works already in 2021 for the opening of 10 new business centers in cities such as Como, Varese, Parma, Reggio Emilia and Modena in partnership with Bell Group.
There have also been several requests from large corporations to be able to subscribe to membership for their employees, to allow access to the international network of locations. A few weeks ago the signing of an agreement with NTT (Nippon Telegraph and Telephone) of an agreement to provide its 500,000 employees with membership to access the network of IWG offices around the world.
A similar agreement, for over 95,000 people, was also signed with Standard Chartered finance company ago.