The historical L’Oreal headquarter in Turin is being turning into a new efficient coworking space designed as a fertile ecosystem, a dynamic system where sharing spaces and resources means shearing also experiences and ideas. The 12.000 sqm Copernico’s hub will be inaugurated this spring 2017, following the success of the Copernico Milano Centale project.
“We want to build an environment that creates the need of sharing experiences through a dynamic system, where ideas can be concretely realized”.
Pietro Martani, managing director of Copernico, introduces with these words the project of the last company’s coworking environment. Turin, best city in Europe for innovation, after Amsterdam, will host the ninth Copernico’s hub, a wide environment capable of satisfying all the need of the new ways of working with private and sharing working stations. A space to encouraging productivity, a good life-work balance, mobility and flexibility. A “fertile ecosystem” designed with a clear idea: a space, multifunctional and flexible, with a strong connection with city, that aim to be a model for a cultural transformation. This idea is gonna be represented on the ground floor from a café, designed to be a centre of connection, “a social floor” to encourage networking and the informal sharing of ideas.
Text by Gabriele Masi.
Pictures by Gabriele Zanon.