Web and mobile devices are changing the ways of marketing and communicating. We thought that it could be much easier to do the usual things through the web tools, but we were wrong. We agree what Francesco Morace have said in his last book “What is the Future?” (Che cosa è il Futuro?) Only those companies, that have really something to teach, will be able to communicate effectively in the future!”
Newsletters, DEM, Social network are not the digital version of an advertorial on a magazine or a “paper mailing”. Social media have their own rules and work in a fast-evolving world and market. The new keywords are prestige, credibility, trust, culture, reputation, story, attitude, share, contamination, emotion, experience, participation, niche.
To be up to this ever-developing situation, the 2.0 company has to get organized and act on the basis of a collaborative approach.
The blogger carries its own research and coordination skills, and filtres the “qualitative” data through the value added of passion. To devote in-house resources, trained and motivated, is therefore a strategically essential requirement.
Text by Alessandro Barison, design blogger.
In the photo EmmeItalia offices, digital – analogic balance.
