The book “Italian Smart Office. The story of Estel”, published by Rizzoli, celebrates 80 years of the furniture manufacturer’s activity.
It traces back the history of the company, from the future to the past, working backward in five major phases of the company’s progress, up to the origins -in 1937- when Alfredo Stella started this journey.
The book is edited by architect Mario Piazza, the texts by Maria Giulia Zunino are divided into 5 chapters with visionary dioramas by the artist Pierluigi Longo; the introduction is entrusted to the wise words of Federico Faggin, the inventor of the microchip.
“In a such particular year, the book becomes a communication tool for telling the strengths of a company that, in over 80 years of history, has been able to continuously evolve and innovate: the health emergency made evident what we considered normal must be rewritten, with a view to greater wellbeing for people and for our planet.
In the new emerging society, the idea of home and office often converge in a single environment, so it becomes increasingly important to design our spaces in a functional and comfortable way“comments Alberto Stella, president by Estel.
The texts that follow each theme-diorama pivot successively on the company philosophy, the protagonists, the products, and a brief text classifying the furniture-manufacturing sector itself.
Hence, the tale unfolds on two fronts simultaneously, interweaving the company’s history with the ongoing developments in the sector and in methods of production.