One of the problems raised by the intense application of smart working is the lack of emotional involvement and corporate belonging on the part of employees.
Designing a hybrid workspace today means not only paying attention to people’s wellbeing, but increasing their engagement also by integrating new technologies into the office design that until now have been applied in other sectors, for example in art. in retail or advanced marketing.
Videomapping is one of the new tools now available to architects and companies to obtain stimulating environments with a high communicative power at a low cost, as explained by Mauro Vitiello, CEO of Copying, the computer company of Caronno Pertusella (VA) which with his brand Indaco Lab studies the surprising applications of this augmented reality technology in interior design and corporate communication.
“Our challenge – declares Mauro Vitiello, CEO of Copying – is to bring videomapping technology to SMEs, make it accessible and affordable for everyone, and exploit its potential to create a new idea of communication and wellbeing in the company” .
What is videomapping and what are the application areas.
Videomapping is a typology of augmented reality, it consists in projecting animations on flat surfaces or more complex structures to obtain spectacular 3D visual effects.
Playing with the peculiarity of the surface, the animation is adapted to its specific shape (“mapping”), enriching the sensory perception by adding more information than that perceived by the observer.
The fields of application of this technology range from cultural to artistic, passing from experiential marketing: monuments that become displays with wow effect animations, unforgettable advertising launches, live performances setings, edutainment projects in museums are just a few examples of how videomapping can fit into B2B and B2C activities.
Indaco Lab’s challenge: bringing videomapping to SMEs.
Indaco Lab’s goal is to provide a service within everyone’s reach and take care of everything: from instrumentation to content creation, carried out by professionals specialized in videomapping, 2D and 3D motion graphics, video editing and sound design.
A new narrative formula for corporate communication.
The need for story, values and culture telling, emerges more and more in the corporate communication scenario, both for outside customers and employees.
Videomapping offers new narrative formulas to a company in order to tell about itself: thanks to this technology, it is possible to present one’s story (on any surface!), make a simple information memorable, enhancing the space and offering both employees and visitors the image of an innovative company.
Videomapping can also convey contextual messages to environments: it can tell value choices, it can raise awareness and educate.
Videomapping for interior design.
Furthermore, videomapping can also become an alternative “furnishings”: it can offer infinite restyling possibilities, transforming environments according to occasions, contexts, anniversaries and visits. It can create material and color illusions on particular objects, furniture, walls and flooring.
Videomapping can also be an excellent tool for customizing environments, to delimit spaces, to enhance an area, to customize a space and make it easily recognizable.
The space for wellbeing.
The workspace affects people’s wellbeing and their aptitude for collaboration. Taking care of the workplace means taking care of the authentic needs of employees.
Thanks to videomapping, it is possible to create spaces that entertain, amuse, surprise and excite. To communicate in an clear and transparent way, to know how to adapt according to the users, to offer signs of belonging.
Videomapping can offer – together with dynamic audiovisual stimuli – immersive, relaxing, engaging, personalized and high-impact experiences. Responding to the needs of the workers, making them a completely innovative workplace experience, creating a new wellbeing concept.
Actually, videomapping promises to be a truly exceptional tool for involving people in a cutting-edge, unique, exciting, personalized and impactful experience.
Whether it is the customer of a shop, the employee of a visitor, the result of real involvement is guaranteed.
Thanks to Nathalie Pollina for the collaboration.
