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Copernico Martesana: well-being and business trends.

A dynamic hub where well-being and business trends are well balanced, a flexible, hybrid and multifunctional workplace, core of an urban renovation process. The simple internal design of Copernico Martesana in Milan follows the main trends and needs of the new ways of working, like the biophilic design of the Oxygen Room and the home-feeling given by the Loft Office.

The Copernico Platform for Smart Working is constantly growing; following the successful experiences of Copernico Centrale, ClubHouse Brera , the workplace in Turin, and many others, the 6.500 sqm of the thirteenth Copernico hub in the north-eastern part of Milan.
“With Copernico Martesana we want to put our focus on the wellbeing of each worker becoming, at the same time, actors in the new economic processes that lead to new business opportunity”, Pietro Martani, Copernico’s CEO, says. “We want to anticipate the ever-evolving market and workers needs”.

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Copernico Martesana is designed by the firm Studio DC10, mixing different and connected environments as offices, meeting space, lounge area.

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Interior design is inspired by “genius loci” and the building of the ’70s was transformed in a vibrant environment featured by a cool, industrial design.

The centre of the project is the main cafeteria, a hybrid and informal meeting space, designed together by Bunker, Torricelli Associati and Weltgebraus to foster the culture of communication and interaction.

08-Copernico Martesana-hub-wow-webmagazineStudio DC10 has, also, added two environments completely dedicated to the wellbeing of the people: the Oxygen room, a green area where workers can find some rest form the daily stress,  the Loft Office, a comfortable place giving the sense of home-feeling and cosiness and an Art Gallery.

For the interiors, a neutral and neat design was chosen in order to help communication and to create a homogeneous workplace.
“The innovative system Copernico is made by three dimensions: space, connection, culture“, Pietro Martani concludes. “Copernico Martesana wants to become a benchmark in the area”, transmitting his features to an urban redeveloping area.
Text by Gabriele Masi.

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The best installations at Orgatec 2016.

The subject proposed by Orgatec “Creativity works” was carefully rendered in the design of the exhibition areas. The 2016 favourite material is natural wood and the lively colours play the lead. On the whole, we were favourably impressed, some stands were thrilling… and some disappointing. 

The competition between top-level fitting-out designs is high, yet finding the WOW! effect, captivating and enhancing the likewise top-quality products isn’t easy.

Creativity Works
At the boulevard close to the north entrance, The students by HSD Hochschule of Dusseldorf explained their vision. A not commercial yet most interesting design that shows a fresh and unconventional view combining different workplaces marked by a strong identity, however lacking the right communication, which makes the concepts hard to understand.


Kokuyo’s is definitely the most exciting one. The space designed by Nendo is a bright, total white background sets off the pure geometric shapes and through their non saturated colours the objects seem to be floating in a space that wipes out the three dimensions to create a dream-like and festive atmosphere.




Well-done! The designers of Interface stand succeeded in finding an original way to present a hard-to-display product as carpets, based on a concept of sustainable development. The new collection exhibited on 180 sqm -with organic structure and texture inspired by nature- clearly express the biophilic design and the Interface’s philosophy.
The “entrance portal” brings up the subject of nature as a source of wellbeing; the most original setting is a residential one, fitted with retro units, that shows the new World Woven collection, designed by David Oakey, drawing inspiration from traditional weaves like tweed, mélange, loose –textured weave, but even pied-de-poule and tartan, that quote the optimistic prints of the 50s.


Inside a1200 sqm space under the claim “Create space with personality, Sedus stakes on the holistic view of wellbeing. Inspired by nature, the stand concept was developed by Evolution Design in Zürich. They has worked with a range of cell structures, developing a spatial concept which creates a harmonic pattern linking the design of the furniture, the different zones and the gangways. The cell-like organic structure of the booth design generates openness while at the same time creating a framework for the various application areas of “conference and training”, “informal working and relaxation”, “workplace and concentration” and finally “meeting and collaboration”. A semi-transparent veil envelopes the stand like a membrane and stimulates curiosity. The really thronged stand could be admired from the bar area on the upper floor.


An dreamlike and surreal setting at Pedrali’s, designed by Calvi Brambilla, elegant and charming, although the idea of three-dimensional pictures showing different environments recalls what Vitra has proposed some years ago.




“The evolution of space” – according to the architect and designer Paolo Mantero, who designed Sinetica’s stand and is new art director for the Italian company – creates a series of environments in which home and work life, private and collective life, develop seamlessly.



We expected more from Vitra after the announcement of a stand named “Work” taking up the whole 5.2 pavilion.  The “Collage Office” was expected to give ideas for the complex workplace scenario but has been a bit of disappointment. The urban scheme is predictable and the new, beautiful products displayed in several “collages” on the right or on high, plain platforms are not set off..
the design of the space involved two international architectural offices: –Pernilla Ohrstedt based in London and Jonathan Olivares based in Los Angeles– maybe it is a new trend in exhibiting design that we cannot understand.
Vitra was always a pioneer, it might be a new displaying style. Hopefully there will be not too many emulators…